Sociology of Marketing

The course involves the study of basic theories of sociology of marketing, marketing as a field of ​​interdisciplinary analysis, basic methods of marketing research, introduces students to forms and methods of marketing in various fields, as well as mechanisms of market regulation of various spheres of public life. The application of specific methods of sociological research for marketing purposes, the potential of sociological knowledge to manage consumer relations is considered. From a practical point of view, the course will allow students to apply the acquired knowledge and skills while working on marketing projects, in particular to conduct expert evaluation of marketing strategies and technologies by means of state-of-the-art methods and approaches.